In a year and a half was spent EUR 2 070 million in Candy Crush
The studio game King is literally a mine to make money. Despite having less and less weight in the revenue of the company, continues to contribute to the good results.
On the day will be writing and reading about big hits on mobile platforms. But the truth is that sometimes it is difficult to get an accurate sense of what that success means. Downloads are the millions of course, but monetarily speaking, which hide these great successes of mobile platforms? It is known for example that the Flappy Bird generated about $ 50,000 of revenue a day just based on advertising.
It is also known that an acclaimed game as Monument Valey can generate about five million dollars in revenue. But now more is known. One who is a recent giants of mobile devices and social networks, the game Candy Crush Saga, made with the players they spent EUR 1.16 billion only in 2014.
The Guardian did the math and adding the results of the second half 2013, then in year and a half the game "pulled" to EUR 2 070 million players. Despite the large amount of revenue which brings to King, responsible for the title studio, the truth is that the Candy Crush Saga has been lose weight quarter after quarter.
For example, in the last quarter of 2014, "only" generated 230 million in "gross bookings," as he calls the King the money spent by players in applications. But while the Candy Crush falls, the other King of games are bringing more money to the company increased revenues in this field by 136% over the previous year. For example, the company decided to monetize the title to launch a new game with some different mechanical and by the name of Candy Crush Soda.
